 Selected Internet
resources
Library
information
Library services
Media Services
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Selected bibliographies of materials available in the library, article databases, and other online resources.
Access to these resources may require authentication of affiliation with Skagit Valley College.
In the Library
021.70973 LEERBUR
Marketing the library
/ by Benedict A. Leerburger. White Plains, N.Y. : Knowledge Industry Publications, c1982.
025.00285 CREATIN
Creating a virtual library : a how-to-do-it manual for librarians / edited by Frederick
Stielow. New York : Neal-Schuman, c1999.
025.5 GOODSON
Providing library services for distance education students : a how-to-do-it manual / Carol
F. Goodson. New York : Neal-Schuman Publishers, c2001.
659.2 YAVERBA
Public relations kit for dummies / by Eric Yaverbaum, with Bob Bly.
Foster City, CA : IDG Books Worldwide, c2001.
Articles
From mild to wild: Strategies for promoting academic libraries to undergraduates
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Increasingly, the World Wide Web seems to be luring students away from
their local campus library for their research assignments. This article
outlines some strategies for promoting an academic library and therefore
improving awareness of library services--so as not to lose one of the academic
library's primary user groups, the undergraduate students, to resources such as the Web.
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The JAL guide to professional literature: Marketing.
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Presents the summaries of journal articles on the implementation of promotion strategies for higher education and
libraries
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Marketing academic libraries: A necessary plan.
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From major tasks-such as recruitment of new students and staff-to the more mundane
but equally important tasks-such as providing directions to campus-college and
university Web sites perform a wide range of tasks for a varied assortment of users.
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Medium-sized Universities Connect to Their Libraries
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From major tasks-such as recruitment of new students and staff-to the
more mundane but equally important tasks-such as providing directions to campus-college
and university Web sites perform a wide range of tasks for a varied assortment of users.
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Spinning an Academic Web Community: Measuring Marketing Effectiveness.
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Presents a study which surveyed chat session participants of an academic
library virtual learning community to evaluate the effectiveness of
marketing efforts and the quality of the project Web site.
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Links
Marketing Our
Librarues On & Off the Internet
Library Marketing: Thinking Outside the Book
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing
innovations for their libraries.
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Market Your Library: Get
Connected in the Library
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As a service to academic librarians across North America, Gale
continues its free advocacy initiative called Get connected in
the library. These marketing materials are simple to use, easy
to personalize and free.
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WSL: Statewide library marketing initiative
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Connects you to a whole world of opportunities—training workshops, new posters and
bookmarks, free wristbands, toolkits on marketing, and the most recent news from the marketing project.
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